Helpline Helpline: organising your content The helpline number should be prominent on the page (you could use a call-to-action button), even if you have it in your website heading. You can use “tel:01234567890” as a link destination if you want to make it easy for mobile users to call directly from the page. Content tips Be clear and precise about what the helpline provides, as well as when it is available. Make visitors to the page feel at ease and welcome using sensitive language and human photos. Think about why someone might reach this page and what they will be looking for: answer the questions that are likely to be going through their head. Make sure you provide links to alternative support for when the helpline is closed or unsuitable. To access the links above you will need to be registered on our support site.