Leave a legacy: organising your content

Some people may prefer to set up a ‘future donation’ through their will instead of giving now, so consider linking to this page as an alternative call to action on relevant posts.

Content tips

<blockquote>”Use the ‘blockquote style’ for testimonials from those who have already committed money to charity in their will”</blockquote>

Explain the benefits of leaving a gift in your will, emphasising the impact on beneficiaries. You want to make it as easy as possible for supporters, so instructions must be simple and clear. Be warm, friendly and sensitive in your language – especially in instructions (which can otherwise easily come across as cold-hearted!).

If you have a link to a local solicitor or will-writing service, work out with them what users will need to do to leave a legacy. That might involve filling in a form, contacting your friendly lawyers or downloading/copying instructions to take or send to their own solicitors.

To access the links above you will need to be registered on our support site.