News and Events Latest News Kind is Cool partners with Bully Zero Being kind is really Cool! Amber Wilkinson is the heart and mind behind the fast-growing, socially-conscious clothing label, Kind is Cool. Amber was bullied by her team leader in a corporate environment, for a number of months and it affected her badly. Amber knew she could do one of two things: continue to allow it to affect her OR she could do something to bring more kindness into the world. Amber's desire to see more kindness in the world is working - her global brand is worn by celebrities but is also creating conversation in schools and organisations. Kind is Cool partnered with Bully Zero in 2019 and to date Kind is Cool has funded the delivery of over 40 Bullying Prevention Workshops in schools across Australia; helping us to educate and empower over 2,000 young people. Visit Kind Is Cool today to get your KIND ON!